VAIO is coming back to India, launching laptops on January 15, 2021


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If the name VAIO is familiar to you, that’s because there was a time when Sony VAIO laptops were available in India along with the rest of the world. Sony exited the VAIO PC business back in 2014, but it looks like the buzzing PC space in India has led to a comeback from the VAIO brand but this time in partnership with Flipkart

Speaking on the launch, Ms Seema Bhatnagar, Regional Business Director, South Asia, VAIO said, “We are enthused to relaunch VAIO and associate with names that have made it big in the e-commerce industry. Introducing finest-quality laptops in India, the brand focuses on reclaiming its space in the market while having an unrivalled demand by the customers. We are all set to present futuristic laptop range to the country’s burgeoning tech-enthusiasts and young business professionals. We are looking forward to becoming the top choice for laptop buyers across the country.” 

Details such as models, specifications, variants etc. are still not known but customers can expect an “extensive range of sleek and portable laptops equipped with top-of-the-shelf features that make for high-performance capability”. 

VAIO will relaunch laptops in India on January 15 so expect more details such as models, variants and price, then. According to the press release shared, “The brand that offers various services such as manufacturing, sales and marketing as well as servicing of VAIO laptops under the VAIO trademark in Hong Kong, Macau, Malaysia, Singapore, Taiwan, Middle East markets is now strutting in India to reimagine and co-create the future of laptops in the country”.

With most people spending 2020 working from home, it looks like the work from home trend could continue into 2021. With the ‘work from home’ trend, the laptop and PC space saw an increase in demand. It will be interesting to see how VAIO creates a space for itself in a price-sensitive market like India dominated by the likes of Lenovo, Acer and many more gunning for your attention.


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